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This means your marketing measures are more appealing to future new customers and more individually tailored to existing customers . An initial market segmentation of your leads can be carried out using demographic data . Age gender place of residence or marital status reveal initial details about a person. only show targeted ads and adapt the language to the specific group. This way you can create professional content and revise existing content with the necessary background knowledge.



Additionally these features allow you to analyze and respond to customer data better than ever before. Demographic data represents the objective side and psychographic data represents Romania Email List the subjective side of a customer. The combination of both data is the recipe for success for a good marketing strategy . The good thing is you get to know your customers in even more detail. Why psychographic characteristics are important for your target group.






Target group analysis is a crucial factor in marketing and represents a segmentation of the customer group based on various factors. To create a target group you need the intersection of characteristics that your customers share. A certain degree of homogeneity is to be expected among the buyers of a product . Defining the target group is an important step in the development of marketing strategies the more precisely the characteristics are defined the better.