Blog planning in the time of coronavirus: some "rules" and

In recent weeks we have had to adapt to big changes, to new "spaces", to new ways of managing time, of working, to a new, totally virtual "sociality". And if despite moments of discouragement we are managing to resist it is above all thanks to technology , which allows us to stay "connected", have aperitifs online, find new ideas for managing free time, search for information on what is happening in real time . An opportunity that hides an important side of the coin: those who deal with communications, at this moment, have an even greater responsibility , because the only voices we hear, in these weeks of physical isolation, are those of television and the internet. Coronavirus social distancing It applies to those who, through the management of social channels, take care of the communication of a brand, and it applies above all to those who manage online editorial projects - be they magazines or corporate blogs - who now more than ever must carefully calibrate every publication choice .

Because when communication becomes information, talking Panama mobile number list about tone of voice is no longer enough: we need to pay attention - more than usual - to the selection of sources, to the control of the information disclosed, to have timing, without giving in to the anxiety of the "news delay" which often leads to fatal errors. If we manage a blog , how can we build a serious and effective editorial planning in the time of the coronavirus ? I will try to answer by sharing with you some observations and a few "rules" that I have made my own during this quarantine period. For convenience I will use two very different case histories : InSalute , a blog focused on health and well-being , published by UniSalute, a health insurance company of the Unipol group; and Il Giornale del Cibo , a magazine about food and gastronomic culture published by CIRFOOD.



First observation: having a company blog during an emergency is an opportunity for the brand Content marketing typewriter In a recent article on our blog we saw how important the choice of content is in this delicate moment , and how inappropriate shameless brand promotion is. The reason is truly elementary: during an emergency our priorities are revised in favor of what is really "useful" for solving the problems that the emergency brings with it . It is not the time, therefore, to engage users to sell, but to give support to the community, offering support, services, resources , which is why companies with a corporate blog or an online magazine are at an advantage at the moment: to make people feel their presence, they do not need to risk inappropriate actions, but can continue naturally, and with even greater awareness, to do what they did before, that is, offer useful content.